Jasper AI vs. Copy AI: Which AI Writing Tool Should YOU Get?

AI is fast becoming a staple in the world of content, copywriting, and marketing.

From brainstorming, streamlining, and writing, AI copywriting tools leverage artificial intelligence to generate written content based on a given subject and tone, helping to perfect and expedite your process.

From individual writers and small teams to small businesses and entire marketing departments, AI can make your life easier and help you beat writer’s block.

With the multitude of tools available, however, it can be hard to know which one is right for you and your work.

Many useful, effective, and high-quality programs exist, and comparing them can be daunting. Some will better meet your needs than others.

Jasper AI and Copy AI serve similar purposes but do so differently. They share some features but are still unique—so which one is best?

In this article, we dive into the strengths, weaknesses, and differences of Jasper AI vs. Copy AI so you can determine which one is right for you.

Jasper AI: Overview

Jasper AI is heavily focused on written content creation, whether a long-form blog post, a snappy Instagram message, or anything in between.

It offers an extensive library of templates, or you can create something from scratch.

Once you’ve started a piece of content, Jasper AI offers many ways to customize this content by asking you for keywords, themes, and plenty of other information.

Once your content is generated, the editor is exceptionally functional. You can write and rewrite sections using different styles and tones until it’s perfect.

You can also personalize your content by adding assets to the knowledge base and a brand voice for the AI to use. This ensures your content is not only accurate but sounds like you.

Jasper AI also features a useful chatbot that’s great for tips, advice, research, brainstorming, and more.

With blog posts, for example, the chat can help you generate headlines, meta descriptions, etc., to help your SEO strategy.

One standout feature of Jasper AI is its ‘boss mode,’ which enhances user control over content creation.

In this mode, users can input commands in plain English and receive contextually relevant outputs, significantly improving workflow and the overall quality of generated content.

Jasper AI focuses on powerful, high-quality content generation and creation. With Jasper, you can create fantastic content with great efficiency.

For a strong focus on SEO, Jasper offers a wonderful integration with SurferSEO that lets you create great content and get it SEO-ready all in one.

Copy AI: Overview

Copy AI is designed to simplify, streamline, and optimize your marketing efforts. It has two main facets: content and workflows.

There are two main ways you can generate content within Copy AI:

• You can ask the chatbot to create outlines, sections, or full articles. You can customize your prompt to include as many details and as much other information as possible. Once you’re happy with the result, copy the text or add it to the editor.

• You can generate content through a template, of which there are more than 90 to choose from. This includes blog posts, blog outlines, social media posts, long-form content, and more.

These methods for creating and generating content are simple and easy to follow but produce fantastic results. You can also switch between AI engines if you prefer the style or output of a specific one:

Beyond content creation, Copy AI lets you streamline various processes within your workday and overall business.

To start, you can choose from various pre-made workflow templates, such as creating a blog post, checking for plagiarism, generating an SEO brief, researching a company, or following up on an inbound lead.

There are a variety of categories to choose from.

Copy AI also offers a built-in plagiarism checker to ensure the content remains unique and free from duplication, making it beneficial for content marketers and writers concerned with maintaining originality.

For example, you can see the blog post workflow here:

You can input your own “content brief” for the AI, being as simple or detailed as you want, and it generates all pieces from the workflow:

If the workflow templates offered don’t match your needs, you can create a customized flow with triggers and output of your choosing.

These features make Copy AI a highly versatile program that can work for multiple departments within a company.

The content team can generate and write great content, while marketing and other teams can research competitors, follow up on leads, and more.

Jasper AI vs. Copy AI: Feature Comparison

While Jasper AI and Copy AI focus on different things, they share a few features as prominent AI tools. So, how do they compare?

Understanding one’s writing process can enhance the effectiveness of using AI tools, ensuring that the human element remains integral to creating high-quality content.

AI Content Generation

Content generation is a big part of any marketing strategy, whether it’s whitepapers, blog posts, emails, social media, or otherwise.

AI writing tools like Jasper AI and Copymatic can help you create diverse forms of written content quickly and efficiently. The quality of your content matters, but so does your time. The faster you can create high-quality, optimized, useful content, the better.

Jasper AI offers a robust content editor with a powerful AI engine to help you generate what you need. While its content may not be perfect and publish-ready, it gives you a great starting point. Once generated, you can manually edit the content or have Jasper keep adjusting it.

You can ask Jasper to expand, shorten, rewrite, change the tone, change the style, and more, all with AI. It’s the perfect platform to create the best content you can, efficiently.

Copy AI offers similar content capabilities, though the parameters are less extensive. That said, you can write as long and detailed a prompt as you want.

Their AI-generated content is good-quality, especially if you have good assets in the info base and give it good prompts. It’s ideal for things like short-form content or drafting up a quick outline.

Jasper AI is likely the best choice for long-form content that needs refining, but Copy AI is perfect for short, punchy, high-impact marketing copy.

Content Editor 

While AI-generated content is always improving, it still needs a human touch and some refinement before publishing. For this, a good editor and versatile AI writing software are crucial.

Jasper AI has a highly robust, feature-rich, and efficient editor. It’s designed to meet the needs of a wide variety of content creators who need a quick and powerful writing environment.

Whether you generate content with its AI or have written something manually, the editor allows for fast, easy, and useful edits on the fly.

For example, you can select a block of text and ask Jasper to rewrite, expand, shorten, or change the tone or style within the editor.

This makes it easy to not only perfect your content but also focus on SEO elements.

Copy AI also has a functional editor, but it works a little differently.

The editor appears as a sidebar next to the chatbot, allowing you to continue generating ideas or content alongside your current draft.

Once you have something in the chat window you like, you can either copy and paste it or add it right into the editor.

Like Jasper, the Copy AI editor does allow you to select text for a rewrite within the editor, but it’s a simple rewrite with no additional AI options.

It’s also limited to 300 characters at a time, so it’s less flexible.

When it comes to the editor alone, Jasper AI comes out on top. However, if you’re focusing only on ideation, brainstorming, or short-form content, Copy AI is perfectly adequate.

Chat Bots

Both programs offer an AI chatbot to help you research, outline, ask questions, and generally expedite your work.

Jasper’s chatbot is AI-driven and designed to simulate a friendly, conversational interaction.

It considers context when providing answers, allowing you to generate pieces of content, brainstorm, or ask for help on the fly.

Copy AI’s chat is similarly functional, with AI-driven responses.

The chat window is right next to the editor, making it exceptionally easy to integrate the answers you get into your work.

You also have the option to attach a document to your prompt, select a brand voice, and even browse sample prompts if you’re stuck.

You can also improve the prompt itself using AI before sending it. 

While both chats are similarly functional and powerful, Copy AI’s chat window edges out in front due to its convenience and versatility.

Its positioning alongside the editor makes editing and writing highly efficient, and there are many ways to customize and perfect the prompt itself to get the best possible answer. 

Unique Features and Differentiators

In addition to their similarities, Jasper AI and Copy AI each have a few stand-out functions that set them apart from each other.

Exploring these can help you determine which program is right for you.

These tools help users create content efficiently by offering features like brand voice consistency and templates tailored for various types of copy, enabling teams to quickly produce high-quality outputs.

Integrations

Plenty of programs and software are available, many of which can work well together. Fortunately, many companies see this and have worked together to allow for seamless integration between their products.

This can be a game-changer for quality, productivity, efficiency, and so much more.

Jasper AI does particularly well here, offering many integrations that only make itself more powerful.

Most notable is SurferSEO, a program that takes SEO practices and strategies to the next level. By combining these two, you have a streamlined process from brainstorming to optimizing and publishing.

Jasper AI also integrates well with tools such as Google Docs, Canva, WordPress, HubSpot, Grammarly, and more.

These give you access to Jasper’s features across several major platforms, allowing for seamless work and easy collaboration.

Copy AI may not be as strong and robust when it comes to integrations, but it does have one shining moment: Zapier.

Zapier is a powerful automation platform that helps you automate workflows, connecting with over 7000 apps. Combining these two can help those focused on marketing save tremendous time and effort.

SEO

Search engine optimization is a significant consideration for many content creators. Whether you’re trying to rank blog posts, social media content, videos, or landing pages, an SEO strategy is crucial.

For written and long-form content, there are many elements of on-page SEO that you must consider as you write.

This includes optimized headlines, proper formatting, paragraph length, etc.

Jasper AI helps you out here by considering elements of SEO in its content generation and suggestions. If you want, you can take its SEO capabilities to the next level with the SurferSEO integration.

Copy AI doesn’t focus nearly as much on SEO; instead, it zeros in on content creation and workflow automation.

AI Art

Content like landing pages, articles, and blog posts should ideally contain various images and visual aspects.

This makes it more visually appealing and engaging while also contributing to SEO. Jasper AI offers an AI image generator to help you create visuals that enhance your content.

Copy AI only provides this feature if you have an Enterprise membership, a level which would not likely make sense for an individual or even a small team/business. 

Workflow Automation

Jasper has incredible capabilities when it comes to content and optimization, but Copy AI shines in automation and workflow expediency.

There are many workflow templates to choose from.

These allow you to instantly set up a sequence of actions for inbound marketing, lead follow-up, competitor research, data analysis, and even content creation.

You can also set up a customized workflow that you can run repeatedly. This unique feature will be a game-changer for many as they can eliminate small, tedious steps and instead get instant results. 

Jasper AI vs. Copy AI: Which one is Best for You? 

Despite their similarities, Jasper AI and Copy AI focus on different things.

At the same time, they both offer content generation and creation capabilities, which are important to most.

Which program you choose depends on your particular business and your overall needs.

Who is Jasper AI Best For? 

Given the powerful AI content generator and robust, feature-rich editor, Jasper AI may be best for the following users:

• Content creators and bloggers. Jasper AI is the best choice for those needing a high volume of written content on a regular basis. With extensive templates, customization, and adjustment options, Jasper AI produces high-quality long-form content like blog posts, articles, web pages, etc. 

• SEO writers or experts. SEO is a major consideration for many individuals or businesses operating online. SEO is also nuanced, with many moving parts and changing techniques. With its own SEO considerations and the possible integration of SurferSEO, Jasper AI is the right choice for those with SEO at the top of their minds. 

• Agencies or marketing teams. With its versatility and collaboration capabilities, Jasper AI is an excellent choice for agencies or teams. It allows multiple writers, editors, and other staff to collaborate on similar goals and projects. 

Who is Copy AI Best For? 

With its focus on short-form content, flexibility, and workflow automation, Copy AI caters to its own set of ideal users:

• Marketers and copywriters. Copy AI is the perfect choice for those who need a high volume of persuasive and creative marketing copy generated quickly. Things like ads, product descriptions, social media posts, and email campaigns are easy to generate and integrate into your work. 

• Small business owners and entrepreneurs. Copy AI is a good platform for those without much writing experience or who are wearing many hats as small business owners. The chat is intuitive, and it provides helpful prompts and guidance for those who aren’t sure of what they need. It’s also a good choice for those working independently who produce content and conduct their business without much help. 

• Social media managers. Managing social media accounts for a business can be a full-time job, and engagement is valuable. Copy AI can help social media managers generate fresh, punchy, engaging content daily while expediting research and data analysis. 

• Budget-conscious users. Not only does Copy AI offer reasonable and competitive pricing for premium access to the platform, but they have a free version. Although its use is limited, this makes it accessible to all. 

Jasper AI vs. Copy AI: Pricing 

Jasper AI and Copy AI have multiple membership levels, with different price points unlocking different features.

The most significant difference is that Copy AI offers a basic version of their program for free. This includes access to most features with limited usage amounts/credits each month.

Jasper offers a 7-day free trial but no unpaid access to their program beyond that.

You can compare their basic pricing plans below:

Jasper pricing: prices shown are monthly, paying annually grants a small discount.

Copy AI pricing: prices shown are monthly, paying annually grants a small discount.

Both programs offer a customized membership option for those with advanced or unique needs. You must contact their team to arrange this.

After discussing your needs and deciding on a plan that works for you, you will be given a quote.

Jasper AI vs. Copy AI: Final Verdict

Ultimately, Both Jasper AI and Copy AI are high-quality programs with useful, effective features. Depending on your needs and goals, both benefit many types of users, teams, and businesses.

Overall, Jasper AI is best suited for the frequent and efficient creation of quality long-form content like blog posts, web pages, and articles.

It still produces good-quality short-form content, but the editor is robust and designed to help you refine and optimize a high volume of content.

Copy AI is the perfect choice for short-form content focused on advertising, marketing, lead generation, and social media management.

The AI-generated content is good quality and flexible, allowing you to create various content types quickly.

The workflow automation will be a game changer for many businesses, large and small, as will the Zapier integration for even greater reach.

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